Form + Content: Graphic Design for the 21st Century: Peter Anderson in "UltraVision"

• Graphic Design for the 21st Century
• The original piece was made as a poster design to show that language and type shouldn't fall in straight lines, but in an organic system.
• When you look at this piece, you are interested. You want to know how to figure it. So you read it, or try to, and flow around the entire poster. The idea allows you to look away from the grid but to understand that the piece is meant to show the variability of type and language.
• The shape is almost like an amoeba, and I think: wow what a crazy way to show an amoeba made from type! An amoeba is free flowing, it has not definite shape. This makes you look at EVERYTHING, simply because of curiosity and the fact that there is so much to take in.
• This designer thought about the curiosity of their readers. He wanted you to not be able to see the grid, but to see how organic and fun you can make something. He wanted to keep you interested, and used different colors, fonts, and sizes to make the piece an always changing image.
• The type MAKES the image. It makes the viewers see every letter and every word and see those words in the form of the shape.